Archives for posts with tag: Tools

I recently joined the ranks of tablet owners by getting my hands on a Samsung Galaxy Note 10.1.

The first thing to mention is how awesome using  a stylus is (a stylus is like a pen). A few minutes of using a stylus and using fingers to swipe around seems so 2012. A stylus is great for handwriting notes in meetings and doing anything that requires precision (such as image editing and certain types of games).

I’ve spent the last couple of weeks scouring the web trying to find the best apps to use and thought I would share my findings so far.

Unfortunately, it is true that there aren’t anywhere near as many awesome apps for Android as there are for iOS. However, things seem to be changing, and I’ve even come across a few amazing apps that are Android only!

So here are my recommendations so far (I’ll post more when I’ve got more to share).

Swype

I’ve been using Swype as a replacement for the keyboard on my phone for a while now, but held off installing it on my tablet to see how the default keyboard fared. Verdict – it was rubbish compared to Swype.

Swype is a gesture recognition way to use your keyboard. You swipe your finger across the screen over the letters of the word you wish to type and Swype works out which word you meant. It is incredibly accurate and becomes even more accurate the more you use it.

The ‘Living Language’ feature of Swype means that the dictionary is always updating with the latest words by looking at the words being mentioned on major news sites and other Swype users.

Swype is the kind of tool that amazes people when they first see it. It is certainly worth getting past the slight learning curve at the beginning. Furthermore – I have a feeling that the team at Swype will continue to create smart new algorithms that will make this product even better.

SimpleMind

This is a beautiful and easy to use mind-mapping tool. I’ve been having lots of fun playing with the free version, but I’m quite tempted to pay the £3 for the fully featured premium version that allows you to link mind maps together and gives you a range of styling options.

The dragging interface is intuitive and the workspace is uncluttered, and the app works amazingly well with the Samsung Stylus.

Any.Do

After playing with a few different to-do list apps, I think I’m going to settle on Any.Do.

It doesn’t have many features, which is a blessing for any to-do app. It’s design is simple and elegant whilst the widget is clean and customisable. It syncs across all of your devices and the Chrome extension looks pretty sleek too.

Bacon Reader

If you are a Reddit fan (and if you are not then you need to check it out), then you need the bizarrely named Bacon Reader app.

It offers a great swipe based way to explore your favourite topics and manage your account.

Pocket

Pocket is a bookmarking/read-it-later app which takes the page you are reading and saves it for later offline reading.

Although I already use Delicious for social bookmarking, I’ve decided that Pocket is going to be used for resources that are of a high quality – not just things that I may need to reference later. Kind of like a curated bookmarking service.

It has all the tagging functionality and cross platform synchronisation you expect and also a clean user interface that gives you a little snippet of each page you have bookmarked.

I don’t think it has the same kind of open architecture you would find from Delicious, so it will unlikely ever be a replacement. But it’s pretty darn stylish.

Monkey Write

This cool little app turns learning Chinese characters into a game. You have to get the strokes in the right order in order to earn stars.

I’ve only gone through a couple of workbooks, but it’s proving to be a fascinating introduction into the world of Chinese symbols.

The bug downside to this seems to be the cost. At £2 for every new workbook, it could turn out to be pretty expensive to work your way through all of them.

Regardless, there is a deep sense of satisfaction and pleasure writing these letters and I’m already pretty hooked.

GalaxIR

When I first touched a Tablet I envisioned the gaming potential. Point and click games like Command & COnquer would take on a whole new life!

Unfortunately, all we seem to get is casual games like Angry Birds.

GalaxIR has given me new hope for tablet games. Its a game that could only really be played on a tablet as it requires you to move your hand around the screen selecting units, putting them into groups and attacking the enemy at a super fast speed.

The game itself isn’t too polished – but to me it is standing at the cutting edge of tablet gaming.

Aldiko

Books online seem to come is a range of different filetypes – and Aldiko seems to cover most of them.

It has a cool little bookshelf, let’s you sync between devices, is fully customisable with night time lighting etc and gives you access to lot of catalogues and stores.

The quality of PDF’s didn’t seem to be quite as good as using the officical PDF reader though.

With the ominous SOPA act looming menacingly over the internet it is more important than ever to seek out and support progressive methods of getting artists and writers the money they deserve.

A stand-out service that I have joined is a social micropayment service called Flattr.  You create an account, choose a monthly amount of money to add to a pot (minimum 2 euros) and then click the Flattr button on webpages you like to share the money with the authors.

Kind of like tipping – the idea is simple, brilliant and completely in line with the ethos of the internet. I’ve recently noticed the Flattr button on a few websites – and I’ve started looking out for it on articles that I have enjoyed reading. It is a great way to reward bloggers for their hard work.

The service was started by Pirate Bay founder and spokesman Peter Sunde as a way to reward content creators for their work. Ambitions involve using the Flattr button to pay music and video creators as well as writers – Flattr has already teamed up with SoundCloud to include a Flattr button on their music player and there is a way to add a button to your Flickr account. YouTube are apparently keeping an interested eye on the project and Facebook are looking into delivering something similar. The service has already been used at conferences, enabling listeners to ‘Flattr’ speakers.

The Flattr team have already developed an app for Chrome that allows you to support Wikipedia by pressing a browser button whenever you have enjoyed or benefited from a Wikipedia article. As it is unofficial – they are keeping hold of the money raised and will deliver it the the Wikimedia foundation when enough money is raised. Also, when PayPal and Mastercard froze Wikileaks account - Flattr provided a way for supporters to send funds.

Flattr is a great project ran by people that really seem to value internet freedom over profit. It is a refreshing idea in an age of pay-walls and dangerous legislation, and it harks back to the democratic and collaborative origins of the internet. Money goes direct to the producer, the consumer decides what they consider a fair amount to pay and the Flattr button integrates snugly next to the Facebook ‘like’ button. It’s an idea I hope spreads – so sign up and start Flattr’ing.

Today offered a glimpse of a truly amazing future for conscientious shoppers that want to boycott products.

A team of anti-SOPA activists (read about the Stop Online Piracy Act here) have created an app that allows you to scan a barcode from a product and see whether the product is made by one of the 800 SOPA supporting companies.

It works by automatically checking a product against a database of companies. If the scanned product  comes from a SOPA supporting company, then a big red ‘x’ is displayed on the screen – enabling the shopper to chose not to purchase.

The idea behind the boycott app is brilliant and could be applied to anything. Simply change the list of companies in the database to whoever you want. If, for example, you want to boycott GlaxoSmithKlein after hearing about their exploitative and illegal vaccine tests that killed 14 babies – you could add them to your ‘boycott list’. Don’t like Coca-Cola for any of their irresponsible acts – add them to the list.

In a world where mobile app’s seem to be the domain of marketers – it is refreshing to see mobile technology being used by activists  to empower consumers and help hold corporations accountable.

Ideally this tool should become opensource so that any activists  or consumers can create their own unique database of companies to use with the app. Campaigning groups could make lists for supporters to upload to the boycott app. It could even be used to discover things about products when in a store – e.g. this cereal manufacturer CEO kills baby seals or this fashion designer has links to the far right.

Barcode scanning is something that is set to become more popular among consumers. This app is the latest incarnation of a broader trend of  scanning technology. Amazon recently released a popular mobile ‘Price Check’ app that encourages consumers to scan products they come across in bricks and mortar stores and receive a discount if they buy the product online through the Amazon app.

You could argue that the time it takes to scan every item of a weekly supermarket shop would be a barrier. However, jump a year or so in the future and every item will contain a RFID (radio frequency identification) chip, which is a superior and more efficient method of identifying objects than a normal barcode.

Then the same kind of friction-less technology we are seeing with Facebook will be a part of our shopping experience. Put a product in your shopping basket and your phone will give you a little alert if it is to be boycotted. Check out this ubercool video on the RFID future of shopping to get what I mean.

You may be under the impression that when you search for something on Google the results you see are the same as anyone else that performs that search. This isn’t the case, and hasn’t been for a long time.

In 2009 Google went full steam ahead with personalized search. The idea was to look through your internet history, your Gmail and all the rest of your Google products and look for signals that would enable Google to tailor a search results to exactly what you are looking for.

As well as looking through your history, Google has always wanted to look at your social network to make your search results more relevant. The only problem with that is it doesn’t own any social network data – a social network like Facebook is a ‘walled garden’ that Google can only peek in from the outside.

The arrival of Google+ allows Google free-rein over your social data and will herald the age of a new buzzword – social search. Social search is the process whereby your social network (or social graph) affects the results of a Google search. By looking at the content that has been created or shared by people in my social graph, the results I get from a Google search will be more personalized than ever before.

I’ve already seen this in action. After searching Google for ‘SOPA’ (the Stop Online Piracy Act) I found myself reading from a website that I had never heard of. I traced how I ended up on this particular page and it turns out that someone I have in my Google Circle network was a writer for this website and had +1′ed the article.

This is great, right? Google search results will become more relevant, based upon people like me and less likely to be manipulated by dirty SEO tactics. Some people have even gone so far as to call this a ‘Socratic Revolution’ – suggesting that the era of personalized search is akin to the philosopher Socrates placing man at the center of the intellectual universe.

There is, however, a dark side to personalized search that has been recognized in a book called  ’The Filter Bubble’ by Eli Pariser. The problem, he argues, is that this personalized ecosystem of knowledge acts as a mirror that reinforces what we believe without allowing the possibility of our views being challenged. Each new layer of personalization strengthens the walls of our own bubble – satisfying us with the information we want to see instead of offering new ideas. Or as he puts it, we are being given ‘too much candy, and not enough carrots.’

Whilst the Filter Bubble emphasizes our uniqueness, it acts as a centrifugal force – it pulls us apart from one another. With enough personalization the front page of Google News will be different for everyone, removing the kind of shared experience we used to have with a newspaper. Also, the Filter Bubble is invisible – we don’t know the maths behind how these algorithms define us. And with the increasing omnipotence of Google – it is difficult to not be a part of it.

So the arrival of Google+ social search marks a new era of ‘invisible autopropaganda’ that will continue ‘indoctrinating us with our own ideas’. What it will also mark is the start of a new form of marketing and campaigning – especially in the run-up to the 2012 US election. If I tap ‘Healthcare’ into Google I will be presented with the healthcare articles that my network has shared. Both the Democrats and the Republicans will have to fight to ensure that they have the right people inside the voters Google Circles.

Whilst we may still be at the dawn of social search – the correct techniques in this area could eventually make or break a campaign. Could 2012 be the year that Obama leverages Google+ to win the election?

Google+ seemed to take up the lions share of my predictions for 2012. It is the most interesting and promising social network out there. Facebook, Twitter and LinkedIn all have their place, but Google+ is still surrounded by a suggestive veil of mystery. However – despite all my interest, I don’t actually use the service that much. So with a new year starting I thought I would dive in and see what pearls I can find.

Starting Over

A point raised by Ezra Klein over on Quora is that Google+ allows you a fresh  start. Furnished with all the skills you have picked up from four years of Facebook and two years of Twitter,  Google+ gives you the opportunity to ensure that people are correctly grouped and avoid any miscalculations you may have previously made.

Bookmarking

I used to be a massive fan of social bookmarking and I used to religiously save all the interesting links I found to Delicious. This changed this year for reasons that escape me. I think it was a combination of a forgotten password, a broken plugin or fears that Delicious was to close that stopped me bookmarking everything. However Google+ looks set to bring me back into good bookmarking habits.

The G+ button that you see at the top of webpages and next to search results act as a one click bookmarking function that saves the page you are viewing to your public or private +1 page (here’s mine).

The problems are that you cannot tag links like you could in Delicious and you cannot currently perform searches on your list of +1′s. I imagine this will all be changed soon, and you will be able to search your +1 bookmarks from the Google homepage. After all, Google intends your +1 page to be ‘the place you’ll go to personally manage the ever-expanding record of things you love around the web‘.

Subscribing

Every so often I need to give my Google RSS reader a clean out. I am constantly following new websites and removing others from my feed. On Facebook – I am careful to follow only a few websites and brands in order to ensure my Facebook news feed doesn’t get clogged.

However, when I am subscribing using Google Circles I am instantly encouraged to categorize each subscription. I can have a tech news circle, a recipe circle and film circle. I can have a circle dedicated to particular thinkers and a circle for particular colleagues. And – I can drop people and websites in and out of circles with ease.

You could argue that this is not much different to Twitter lists. Yet things seem easier and more integrated with Google than it does with Twitter.  It is also easier to have longer and sustained conversations around a post than is possible with Twitter’s 140 character limit. The Google+ feed is also more visual and exciting than with other social networks.

Connecting

Google are search – so it makes sense that searching for people on Google+ should be perfect. There is already a directory that has indexed over 31 million users called FindPeopleonPlus which allows you to restrict a search by the profile information logged by Google. This kind of people search is something lacking in Twitter.

The Google+ profile is also something that will become increasingly important. Unlike Twitter which restricts you to 140 characters – Google lets you create a full profile that will act as your shop window to all of your Google activity.

In conclusion

Google+ is going to be the most public of your social network profiles. It will be fully indexed and come up early on Google search. It is also going to serve as an infrastructure behind all of Google’s applications. It is also going to radically redefine what it means to search the internet – as my next post on the world of social search will explore

Blekko is a search engine that allows you to narrow down your search in a unique way. After entering a search query, use a ‘/’ followed by a word. So if you search for ‘Global Warming /conservative’ you will only see search results from conservative websites. Add a ‘/tech’ to a search and you will only see technology related websites.

The website offers an extensive list of slashtags available for you to start using, and encourages you to develop your own.

A great additional feature is the ability to delve into the SEO of the site – so if you search for a domain name using the  ’/seo’ slashtag you can see all the relevant information.

The site also allows you to mark anything as spam and remove it from all future search results.

Check out the welcome video for more information

In my last post I described some of the main metrics used in social network analysis graphs. In this post I am going to look at some of the important considerations regarding the look and design of a network diagram.

A social network can be very vast, and a network diagram can quickly become very cluttered and unreadable. Netviz Nirvana has been developed to combat this. It is a set of principles that can guide you in your graphing projects. Your diagram should come as close as possible to matching these requirements:

  • Node Visibility – Each node should stand apart and clear from all others – no node should occlude another node.
  • Edge Visibility – You should be able to count the amount of edges coming off from every node
  • Edge Crossing – The less crossings – the better. The more often an edge crosses over another, the more visually complex the image becomes, and the harder it is to follow paths.
  • Edge Tunnels – These are when a node lies on an edge that is not its own. The problem could lie with either the position of the node or the position of the edge.
  • Text Readibility – All text should be clear enough for a reader to read.
  • Text Distinction – All text should be appropriately truncated (use a key if necessary).
  • Clusters and outliers should be clearly visible and distinct.

These are all good points to keep in mind when producing a graph. I would add that you should be careful that all colours used are distinctive from each other, and that they shouldn’t clash (you want your diagram to look good don’t you?)

For a video that goes a bit further into Netviz Nirvana – click here

The last few years have seen the adoption of social networking increase rapidly. From Facebook to Twitter,  LinkedIn to Flickr – there is a social network for just about anything.

As the revolution of social networking continues unabated, there comes a growing need to explore patterns within the networks – a process called social network analysis (SNA)

Previously, the world of social network analysis could only be accessed with a bit of computing knowledge. However, an open source programme called Nodexl has changed that by bringing some of the important metrics used to understand a network, and the ability to create impressive network graphs, into Excel.

Nodexl makes understanding a social network graph easy for anyone who can navigate around a spreadsheet. Excel is often where the world of computer programmers and the rest of us can meet up and speak the same language. Nodexl also makes it easy to import data from existing social networks such as Twitter, Flickr and Youtube

The people that can begin to make use of network graphs range from marketers to activists – and I imagine they are now a staple of any well equipped social media political campaign. Using a social network graph you can (among other things):

  • Spot the trusted influencers in a network
  • Find the important people that act as bridges between groups
  • Uncover isolated people and groups
  • Find the people who seem good at connecting a group
  • Plot who is at the centre and who is at the periphery of a network
  • Work out the where the weakest points of a network are
  • Assess who is best placed to replace a network admin
There are two basic components of a social graph:
  • Node: In a social network a node will usually represent a single person – but it can also represent an event, hashtag etc
  • Edge: A connection/interaction between two nodes – such as a friendship in Facebook, a follow on Twitter or an attendance at an event or Twitter Hashtag.

One major question that a social network analysis asks is how connected nodes (or people) are. But what determines how connected any person is? What metrics can be used to work it out how influential or powerful any individual player is?

These are some of the major metrics used in Nodexl – and they offer a good way to start thinking about your own networks:

  • Centrality – A key term which refers to how ‘in the middle’ a node is in a network.
  • Degree centrality – a count of the number of nodes a node is connected to. This could be the number of people that follow you on Twitter, or the amount of people that viewed a YouTube video. It is important to remember that a high degree score isn’t necessarily the most important factor in measuring a nodes importance.
  • In Degree and Out Degree – A connection between two nodes can be undirected (we are mutual friends on Facebook) or directed (you follow someone on Twitter that doesn’t follow you back). The In-Degree refers to the number of inbound connections, and Out-Degree refers to the number of outbound connections.
  • Geodesic distances – A geodesic distance is the shortest possible distance between two nodes  (popularly known as the degree of separation). In social network analysis, a nodes shortest and longest geodesic distance is recorded (the longest possible distance between a node and another is sometimes refered to as its eccentricity and can be used to work out the diameter of a network). An average geodesic distance of an entire network is worked out to assess how close community members are to each other.
  • Closeness centrality – This metric determines how well connected a node is in the overall network. It takes into account a nodes geodesic distance from all other nodes. Using this metric you can find people that don’t have strong connections.
  • Betweenness centrality – A score of how often a node is on the shortest path between two other nodes. This can be thought of as a bridge score – how important a node is at bridging other connections. People with a high betweenness centrality are often known as key players. A node could only have a degree centrality of 2, but if those two connections bridge to large unconnected groups, then that node will have a high betweenness centrality.
  • Eigenvector centrality – This looks at how well connected the people you are connected to are. It scores how much of a network a node can reach in comparison to the same amount of effort enacted by every other node in the network.

I am going to be exploring social network analysis over the next few weeks and blogging what I find here – if you want to follow along make sure you follow me on twitter or subscribe for updates.

My last two blog posts have explored the basic concepts of SEO and how SEO is used to get to the top of Google News. This post I want to shift over to the murky side of SEO and see how it is used as one of the ‘Dark Arts’.

An undercover investigation by the Bureau of Investigative Journalism recently exposed the inner workings of one of Britain’s largest lobbying companies, Bell Pottinger. Posing as agents for a country with terrible human rights abuses, the investigative team secretly recorded senior executives making promises to use the ‘dark arts’ to help bury negative coverage of human rights violations and child labour.

The techniques used by Bell Pottinger ranged from using their connections to the Prime Minister to ‘fixing Wikipedia’ and manipulating Google to ‘drown’ out negative coverage of their clients.

The manipulation of Google that Bell Pottinger refers to is the mastery of SEO techniques to push positive media coverage up a Google search engine results page (known as a SERP) and to pull negative coverage down. The idea is that the higher up a SERP a link is, the more likely it is to be visited by the searcher – a study found that 42% of searchers click on the first link on a page, and that 90% click somewhere on the first 10 links.

The use of SEO to give your company a boost in search engine authority is nothing new – the process of using it to drown out negative coverage is a capability Bell Pottinger bragged about pioneering in 2007, calling it ‘Crisis Management’

(from PR Week)

The group claims the firm, headed by MD Paul Mead, will link PR with SEO in a genuinely new way.

‘Previously SEO has only been used to make sure a brand is noticed and high-up on a relevant search,’ said BP Group chairman Kevin Murray. ‘What we are doing is taking the world’s biggest reputation management tool – Google – and turning it into a tool for crisis management.’

Whilst the basic’s of SEO are simple enough, to be an expert takes a lot of effort and the field changes daily. Google is said to have over 10,000 signals that tell it how to rank web-pages - signals that are kept a closely guarded secret. It is a SEO specialists job to experiment with Google and crawl through the hundreds of blogs and forums dedicated to the topic.

The unethical dark side of SEO has a name, Black Hat Search Engine Optimisation. It is frowned upon by the more ethically minded SEO practitioners and generally considered a short term solution to an SEO problem. However, for a lobbying company like Bell Pottinger – these short term solutions can be just the fix needed to drown out negative coverage.

Common techniques include:

  • Keyword Stuffing: This is where as many keywords as possible are stuffed into the content and the meta data. This is quite an old technique that most search engines can avoid.
  • Invisible Text: Placing a long list of keywords in white text on a white background so that it is invisible to a viewer but visible to a search engine.
  • Doorway Page: A page on a website that viewers will never visit optimised for search engines. If anyone does happen to visit this page, they are redirected to the main page.
  • Link Farming: Harvesting links from unrelated pages
  • Throw Away Domains: Purchasing domains with a keyword heavy address and linking to your page.
  • Deceptive Headlines: Luring people to your site with misinformation to increase your authority.

Another interesting technique is called ‘Google Bombing‘. This is a process that involves creating lots of links around the web that point to the page being bumped up and filling the anchor text (the visible, clickable part of a hyperlink) with the keywords. One recent example was when Pro-Lifers used a Google Bomb to bring the Wikipedia page for ‘Murder’ to the top of a SERP for ‘Abortion’.

These are just a handful of techniques for unethical optimisation. SEO is a non-stop dance between the search engines that are trying to create a useful and fair search engine result page and those that try and manipulate it. Of course, the people that are the best at manipulating SEO are those that attract the highest fee’s – fee’s that only companies with the budgets of a lobbying company like Bell Pottinger can afford.

The Bell Pottinger investigation highlights the incredible importance of SEO in our digital world. If anything is to be learnt, it is that those that support human rights must learn these techniques in order to combat against them.

With so much content out on the web, the need for curators has never been stronger. Fortunately, a new category of software has emerged to help make the process of curating information easy and fun. Here is part one of my list of some of the best new curation tools out there:

Scoop.it

This website lets you create a magazine like page with content.

You log in, think of a topic, grab your url (www.scoop.it/example) and begin adding article you find using your browsers ‘Scoop’ button.

The website does all the work of making the page look nice, but you can customize the style if you wish.

And, if you looking for help finding content,  Scoop It will give you a list of recommendations for your topic from around the web.

It has all the social media plugin’s you need, a daily email update on both your topic and other topics you follow and an easy way to explore new topics.

Check mine out here about the war on drugs, or this good one on new web tools.

Storify

Storify lets you gather content from a variety of social media platforms and order (and reorder) it all into a single stream.

It is an ideal platform for following a Twitter conversation and quickly pulling out good tweets, adding some comments, and slotting in any relevant media. It is also offers to send a notification to anyone mentioned in the Storify project.

Because of it’s ease of use and clever design, Storify is seeing vast adoption across the web. Popular website ReadWriteWeb use Storify to curate answer to their regular ‘Big Question’ from across Facebook, Twitter and their own comments section. It is also the ideal way to curate an event that has a strong Twitter engagement.

Pearl Tree’s

A Pearl Tree is an attractive and elegant way to display the relations between webpages of content. 

A pearl is an item of web content (YouTube video, webpage etc) which you link to other pearls which contain similar content to create a pearltree.

It’s ideal application would be as a visual guide to a topic, taking people through different networks of thought. For example – this pearltree explores the concept of the virtual currency of BitCoin.

Projeqt

Projeqt seems to be a very polished and stylish way of curating content. It’s functionality is quite basic and works in a similar way to a Powerpoint presentation.

You arrange your content (videos, pictures, text, RSS, Twitter) onto a series of slides and let the user glide through the story.

This platform would be ideal for showcasing a series of pictures with short comments in between. For a good example of the possibilities, check out this example by Brain Pickings.

Pinterest

Pinterest dubs itself as an online pinboard. You pin things you find to your own virtual pinboard page and find other people to connect to with similar interests.

The layout is both simple and appealing. It looks suitable for visual based curation and has seen early adoption within the craft and art worlds.

Promotionally, Pinterest is aimed at the casual user, and not so much the professional curator. Uses include planning a wedding, redecorating your home and sharing recipes.

Redux

I’ve been looking for a service like this for a while! Redux is a curation tool for video. Create your own channel and curate videos around your theme.

The user experience is pretty sleek. After clicking on a channel you are taken straight through to a full screen video with controls to move on to the next one or pause.

As a curator, you can add videos to pre-existing channels or create a channel of your own. The screen for curators isn’t quite as stylish as the viewer screen, but functional enough.

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